"The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki and Peg Fitzpatrick: A Review
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, "The Art of Social Media "is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."
This book is incredibly valuable for entrepreneurs, freelancers or anyone responsible for social media marketing for their business.